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Education platform for students

  

Market Place for eLearning: What mentors should consider before opting for one?

 

If you are a mentor and you are creating eLearning content for your users, then this piece of content could save you a fortune.

 

As a study suggests, plenty of mentors end up creating content for their audience but not promoting it in an ROI driven way. As a mentor, it’s equally important for you to promote your content in the right way.




 

Introducing Marketplaces for elearning. These are a well-established platform that allows you to promote your eLearning course and reach out to your intended interest group. But choosing the right marketplace is highly important. In this piece of content, we’ll help you understand how you could choose the right marketplace and save yourself time and money.

 

 Here are 8 important questions that can help you select the right eLearning marketplace for your eLearning course.

 

Should have an extensive & established online presence

 

First and foremost, the eLearning marketplace should have an established online presence and user database which would be resulting them in generating a significant amount of traffic to their site and high conversion rates. This is important for you to understand as it would help you as a mentor to reach out to a huge amount of audience.

 

Another important aspect to be considered is SEO integration. Do they include (give you every opportunity in exchange for your monthly fee or commissions) relevant metadata/tags, and are you able to incorporate keywords into your Social Network for Students course description page? Or is your listing merely a one-liner that barely highlights the benefits? You need to stand out from the rest of the eLearning courses, and the eLearning marketplace should.

 

Monthly Fees & Structure

 

The majority of elearning marketplaces aren’t free, which means that can’t leave any stone unturned before opting for an effective marketplace. In order to draft a checklist, there are two things you should consider:

 

  1. Estimating your budget
  2. Understanding if it’s worth the cost

 

Understanding what kind of packages do they have. For example, some will rank you to the top of the category on buying a certain sponsorship package, while others feature you on their home page in order to increase your course engagement. So understanding what it entitles and is it worth the cost you are investing is important.

 

The Purpose

 

The overall purpose of listing your course on their elearning marketplace is to enhance enrollment rates and sales. And in order to achieve that, you must be open to your extensive targeted audience and to your already subscribed audience (one who still follows you). 

 

Mode of payment


First of all, do ensure that their payment gateways are fully secured and encrypted.

One should consider the fees involved with each payment method. For instance, credit card processing may be more costly than accepting payments through PayPal. Also, how much of a cut does the eLearning marketplace take for each transaction, or is that covered in your monthly fee? 

 

Online Reputation

 

Even the most popular eLearning marketplace platforms may have a negative reputation. Their market reach may be broad, but they also have a high percentage of unfavorable reviews and ratings. This is why it’s crucial to research your top choices and dig into their company background. For example, you discover that they have numerous complaints regarding their poor customer service. Thus, you may want to think twice about signing up, even if they have lower fees than everyone else. You can also ask other eLearning professionals about the eLearning marketplace to get their input.

 

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