If you are a mentor and you are creating eLearning content for your users, then this piece of content could save you a fortune.
As a study suggests,
plenty of mentors end up creating content for their audience but not promoting
it in an ROI driven way. As a mentor, it’s equally important for you to promote
your content in the right way.
Introducing Marketplaces
for elearning. These are a well-established platform that allows you to promote
your Best
eLearning platform for Teachers and reach out to your intended interest
group. But choosing the right marketplace is highly important. In this piece of
content, we’ll help you understand how you could choose the right marketplace
and save yourself time and money.
Here are 8
important questions that can help you select the right eLearning marketplace
for your eLearning course.
Should have an extensive
& established online presence
First and foremost, the
eLearning marketplace should have an established online presence and user
database which would be resulting them in generating a significant amount of
traffic to their site and high conversion rates. This is important for you to
understand as it would help you as a mentor to reach out to a huge amount of
audience.
Another important aspect
to be considered is SEO integration. Do they include (give you every
opportunity in exchange for your monthly fee or commissions) relevant
metadata/tags, and are you able to incorporate keywords into your eLearning
course description page? Or is your listing merely a one-liner that barely
highlights the benefits? You need to stand out from the rest of the eLearning
courses, and the eLearning marketplace should.
Monthly Fees &
Structure
The majority of
elearning marketplaces aren’t free, which means that can’t leave any stone
unturned before opting for an effective marketplace. In order to draft a
checklist, there are two things you should consider:
- Estimating your budget
- Understanding if it’s worth the
cost
Understanding what kind
of packages do they have. For example, some will rank you to the top of the
category on buying a certain sponsorship package, while others feature you on
their home page in order to increase your course engagement. So understanding
what it entitles and is it worth the cost you are investing is important.
The Purpose
The overall purpose of
listing your course on their elearning marketplace is to enhance enrollment
rates and sales. And in order to achieve that, you must be open to your
extensive targeted audience and to your already subscribed audience (one who
still follows you).
Mode of payment
First of all, do ensure
that their payment gateways are fully secured and encrypted.
One should consider the
fees involved with each payment method. For instance, credit card processing
may be more costly than accepting payments through PayPal. Also, how much of a
cut does the eLearning marketplace take for each transaction, or is that
covered in your monthly fee?
Online Reputation
Even the most popular
eLearning marketplace platforms may have a negative reputation. Their market
reach may be broad, but they also have a high percentage of unfavorable reviews
and ratings. This is why it’s crucial to research your top choices and dig into
their company background. For example, you discover that they have numerous
complaints regarding their poor customer service. Thus, you may want to think
twice about signing up, even if they have lower fees than everyone else. You
can also ask other eLearning professionals about the eLearning marketplace to
get their input.
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